Industry

Integrated ERP Solutions for Wholesale Businesses

Specialised Intermediary Between Manufacturers and Customers

Specialised Intermediary Between Manufacturers and Customers
Wholesale businesses rely on expertise, logistics and strong relationships with both customers and suppliers. Quotations and contracts often require flexibility, products are constantly evolving, and continuous visibility into the movement of goods is essential.
Up-to-date information must be available at all times, which requires reliable data, including data from external parties. We bring all this data together on a single platform using Salesforce’s trusted integration solutions.

Challenges for Wholesale Businesses

De groothandel wordt data gedreven en steeds transparanter, of het nu gaat om duurzaamheid, logistiek of cash flow, inzicht en informatie-uitwisseling in de keten zijn vereist om in control te zijn.

Wholesale is becoming increasingly data-driven and transparent. Whether it concerns sustainability, logistics or cash flow, visibility and information sharing across the supply chain are essential to remain in control.Cashflow is de realiteit

As a wholesaler, you need full control over purchasing and sales. Payment terms are long and financing is expensive. By bringing your Order-to-Cash and Purchase-to-Pay processes together on a single platform, you gain greater control over cash flow throughout the value chain.







Inventory Management, Including Goods in Transit

Many wholesale businesses outsource warehousing, transport, customs clearance, inspections and product processing to specialist providers. Visibility into the flow of goods is created by collecting data and is crucial for responding to customer demand and maintaining the traceability of lots and batches.

Changing Market Conditions

Customers expect visibility and flexibility throughout the supply process, requiring wholesalers to adjust the flow of goods, sometimes at the last minute. Changes to agreements with customers often affect arrangements with external parties, such as logistics service providers. Customer service is essential to customer satisfaction and relies on accurate data.

Product Innovation


Developing new products or improving existing ones to deliver greater value to customers and strengthen competitive differentiation is an important part of customer relationships for many wholesalers. This often also involves managing a structured product sampling process.

Sustainability

Transparency on sustainability issues is becoming increasingly important for wholesalers. Greater amounts of information are being requested across the supply chain to provide insight into recycling, CO₂ emissions reporting and packaging administration.

The Solution: One Platform for All Business Processes and Data

Wholesale businesses are becoming increasingly data-driven. Visibility and transparency throughout the logistics chain, from manufacturer to customer and from multiple perspectives, are essential. This is achieved by establishing integrations with logistics and other supply chain partners.
The resulting data is brought together with your ERP system on the Salesforce data platform. Here, the organisation’s CRM, Order-to-Cash, Purchase-to-Pay and Finance processes are enriched with real-time information from across the supply chain. This provides the visibility and flexibility that customers expect, while giving your organisation greater control over cash flow throughout the entire value chain.

Our Approach for Wholesale Businesses

Balanced Force combines more than 25 years of experience with innovative software to give agricultural businesses greater control over cultivation, logistics and decision-making. With sector-specific expertise, scalable solutions and a pragmatic implementation approach, we create lasting value.

Industry Expertise

Our consultants have many years of experience in ERP implementations and systems integration. Integrations with logistics service providers, warehouses, online shops, suppliers and customer portals help our clients take their services to the next level. Using this expertise, we quickly translate your processes into a suitable solution.

Effective Project Approach

Every business in the sector is unique, but many business processes are similar. We therefore start with a standardised blueprint, which we further develop together with a small team into a solution that fully supports the client’s business processes.

Continuous Improvement

Following go-live, we begin a continuous improvement cycle, increasing customer value through small, incremental steps. We introduce new features required by legislation and regulations, as well as process improvements based on emerging technologies such as AI.

Get Started Today

Ready to Take Your Wholesale Business to the Next Level?

Would you like to discover how we can digitise your wholesale business and use Salesforce to integrate your business processes across the supply chain? A centralised environment for purchasing, sales, inventory, logistics and financial insights makes it much easier to gain control over margins, cash flow and delivery reliability.

Our consultants understand the dynamics of the wholesale sector and help you streamline processes, connect data and make information from across the entire supply chain available to your teams. This creates a transparent way of working that enables you to respond more quickly, serve customers better and create opportunities for further growth.

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Patroonstraat 13
3861 RN Nijkerk

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Visit us

Patroonstraat 13
3861 RN Nijkerk

Send us a message!

Project enquiry

Complete the form and discover how we can help you.